Should You Use Augmented Reality With Direct Mail?
Direct mail is a very effective marketing channel; however, when you add a mobile element such as augmented reality to it, you have the opportunity to skyrocket your results. I say "opportunity" using augmented reality with direct mail, because you need to use the AR effectively. Just adding AR to your mail piece for the sake of having a mobile component will not help improve your results. The…
16 Case Studies to Inspire Your Next Direct Mail Campaign
Tasked with implementing your company’s direct mail strategy? No matter the size of your business, opportunity is at your fingertips. New technology and design practices are revolutionizing the marketing industry. Finding that perfect balance of creativity and strategic edge takes time. Research is as crucial as experience, so we did the hard work for you. Below you’ll find a curate…
Podcast: Print Marketing and The Power of WOW with Ethan Goller, Structural Graphics
Podcasts from the Printer
Structural Graphics helps brands stand out, and the recent Toyota Camry magazine insert, created by Saatchi and Saatchi in partnership with Structural Graphics, made the GLOBAL news. Ethan Goller, President of Structural Graphics shares the “making of” story behind this ground-breaking print execution and more ways Structural Graphics is bringing WOW to the masses.
Structural Graphics Wins 2 GDUSA American Package Design Awards!
We are proud to announce that we are the winners of 2 "American Package Design Awards" sponsored by Graphic Design USA! This year’s entries reached 2,000 for the third year in a row and a highly selective one-in-five are recognized today with an Awards Certificate. One of the recipients of this award was the Nationwide CareMatters Pie Box! Nationwide Insurance used this pie box mailer t…
The Flapper How To Guide
The Flapper is one of our most popular and effective designs because of how interactive and engaging it is. Here are some quick tidbits about the Flapper: It has increased campaign results for some clients by over 400% over previous campaigns Gillette and others have used it as part of a magazine ad It comes in multiple sizes It produces mega results Ready to design yours? Take a look …
Look Book Volume II
Since 1976, we’ve been a multi-faceted leader of the dimensional print industry. Our team of well-established paper engineers and designers back up our motto, “anything paper is possible.” Our main areas of expertise are: Classic Direct Mail Format Custom Dimensional Print Integrated Services Packaging Take a look inside our Look Book.
Packaging Solutions Digital Brochure
At Structural Graphics, we offer award-winning, custom packaging uniquely designed for your product and budget. Need a launch kit that will take off? Welcome kits that will leave a lasting impression? Sales aids that educate and motivate? We’ve got a box for that. Take a look at our Packaging Solutions Look Book
Structural Graphics: A Capabilities Overview
Since 1976, Structural Graphics has been the leader in producing dimensional high-impact print advertising, but did you know we also offer the following? Quick-turn online access to some of our most popular direct mail solutions through Red Paper Plane Integrated marketing solutions to drive your audience to your website like microsites and web keys Custom Paper Engineering Take a look …
Testimonials: What Our Clients Have to Say
"This is the second major project that I have done with Structural Graphics, and by far the most complex. The effort extended by every member of the team and the steps taken in quality control, were more than I would have anticipated." HBO “Structural Graphics is an excellent company with whom to do business because of their design capabilities, their timeliness, their customer service, …
The Proof is in the Results
Considering a dimensional print solution but not sure if it's worth the time and cost? Since 1976, we've been producing direct mail that fits right within your budget and is creative, unique and results-driven! Take a look around our site and you'll see everything from video sales aids to miniature paper x-ray machines. Some describe our solutions as unconventional and others call them "pop-u…