Solution of the Week: Blue Priority Rolling Cube

This week, Hillary showcases the Blue Priority Rolling Cube. We worked with advertising agency HY Connect to design this Rolling Cube mailer for Anthem Blue Cross Blue Shield. This mailer was used to announce Blue Priority, a partnership with specially selected physicians designed to provide a high-quality health care experience that "improves outcomes and controls costs." When you pull the Rolling Cube out of the custom-sized box, the cube unfolds multiple times to reveal multiple panels of information.