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BASF Staged Mailer
Services: Direct Mail
BASF used the staged mailer design to promote 2 of their pigweed prevention products. The cover of the mailer features 3 die-cut images of fields. As you pull down on the bottom panel, the mailer opens up to reveal staged pop up images of pigweed to depict what could happen if fields are not treated for these invasive plants. The back of the mailer features a QR code that leads recipients to a unique URL where they could learn more about the products.
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