Direct Mail
The Direct Marketing Association found that direct mail averaged a 4.4% response rate, compared to email's average response rate of 0.12% - but that report only considered conventional direct mail.
When they analyzed dimensional direct mail, the kind we offer here at Structural Graphics, the response rate jumped to an astonishing 8.5%!
Naturally, we love learning of these comparisons, but by reaping the results our clients love them even more. See how they are driving superior results in the examples below:
-
Club Maverick Renewal Membership Mailer
-
Tao Beach Dayclub Promo Mailer
-
Bentley Residences Carousel Mailer
-
Rittal Pop Up Mailer with QR Code and AR Tags
-
Salesforce New Year Card
-
Structural Graphics Self-Promo Carousel Mailer