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Food Lion Renovation Pop-Up
Services: Direct Mail, Retail & Restaurant
Client: Food Lion
Grocery store chain, Food Lion, mailed this fun pop-up to customers to make them aware of renovations being made to the store and to get them excited about some upcoming changes to the store and product line. The piece is effective to mail because it starts out flat and memorable because of the dimensional component that pops up as soon as you open the piece.
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