BioGen Slide Cup

Friday, January 23, 2015

Run Time: 0:16

BioGen used this sales aid to educate patients with multiple sclerosis on Tecfidera, a medication used to treat relapsing forms of MS. The cover features an image of a cup with copy that reads "if your search for relapsing MS treatment options has run dry..." When you pull the tab up, the empty cup transforms into an image of the cup with water and the words "Open up" inside the water. The inside contained information on the medication as well as important questions to ask a physician.

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