Direct Mail Trends and Predictions
Thursday, January 26, 2023
Run Time: 2:01
Last week we featured some of our favorite projects of 2022 to hopefully inspire you this year. This week, we’re taking a look at some direct mail predictions and trends from the experts.
Dubbed the “comeback kid” by many marketers, direct mail is on the incline. Of course, we’re partial to direct mail and believe it to a key component in any marketing campaign, but don’t take our word for it. 75% of Millennials find that the mail they receive is valuable and 90% of Millennials said they would prefer postal delivery over email when receiving promotional items. The inclusion of digital components have only amplified direct mail’s effectiveness and helped bridge the gap between print and digital.
Take QR codes for example. The total number of smartphone users is set to reach 7.33 billion by 2025. As smartphone adoption increases, the use of QR codes will naturally increase. Marketers are getting creative with how they’re incorporating QR codes by customizing codes with their logo, colors and brand icon and using unconventional designs to help them stand out.
BMW added a QR code to this mailer to encourage customers to book their next service appointment. Sunovian Pharmaceuticals used a QR code on a self-mailer to invite physicians to an interactive tour of KYNMOBI® and who can forget the gorgeous iggeseund holiday card that launch a spectacular light show just by scanning the QR code.
Direct mail has always been a tried and true reliable marketing tactic because it gives consumers a tactile connection with your brand and its’ retention advantage is like no other: 90% of mail is opened, and consumers hold onto their mail for an average of 17 days!
Contact us today to book a complimentary brainstorming session with one of our direct mail experts.