First American Equipment Finance Pop Up Office Mailer

This week, Jenna shows us a unique Pop Up Direct Mailer. First American Equipment Finance was looking for a way to build awareness of their financial solutions for office build-outs and renovations. They chose this paper replica of an office space, complete with a pop-up desk, computer screen, presentation board, and thermostat. The goal of this mailer was to capture the attention of a hard-to-reach audience of c-suite executives and decision-makers at professional services companies and visually demonstrate to them the types of financing available for office improvements, including furniture, technology, and heating and air conditioning. Learn and see more images of this project here.