HCB Healthcare Delivers a Fireplace in the Mail

Pharmaceutical agency, HCB Health, used this pop-up fireplace direct mail piece as their holiday card. The call to action was to scan the QR code on the outside of the mailer and then slide a smartphone inside the pop-up paper fireplace replica. The QR code then launched a video of a fire burning with holiday music being played in the background emulating a real fireplace. This is a perfect example of how you can take a dimensional printed piece and add a digital component to it to deliver ultimate impact.