Solution of the Week: BMO Flipbook Mailer

Wednesday, August 23, 2017

Run Time: 1:51

BMO used the Flipbook design to tell their story. They were looking to entice prospective customers to switch to their bank and to take advantage of the incentives they were offering for making the switch. When you pull down on the tab, several pages immediately flip in succession to present all of the different offers.

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