Solution of the Week: Iggesund Paperboard Flapper®
Run Time: 1:56
This week’s solution features our Flapper®. Iggesund Paperboard was looking to demonstrate their paper’s strength, durability, resistance to cracking, and superior print reproduction capabilities, so we recommended this proven and effective design for their campaign.
Although Iggesund has an amazing product, at the time, they had little brand recognition. Our goal was to help them stand out and capture the attention of their target audience. This B2B lead generation campaign included personalized URLs which drove recipients to a personalized landing page containing survey questions to help Iggesund learn more about their customers’ needs. The high-impact Flapper® was printed with variable data and mailed in a unique mailing sleeve. As the recipient engages with the piece, they can focus on each feature, enabling them to learn about Iggesund’s product offering. This design allowed prospects to have an interactive experience, and by separating information into more easily digestible segments, it allowed them to better comprehend and retain the messaging of this campaign.
Iggesund Paperboard experienced a 6% response rate with this campaign, a 400% increase over their previous marketing campaign, and gained valuable insights from their prospects and customers.