Solution of the Week: Kellogg’s and Keebler Video Boxes
Wednesday, October 31, 2018
Run Time: 3:30
This week’s Solution of the Week takes “Video in Print” to the next level. Creata approached Structural Graphics with two concepts for a big launch for their client, Kellogg’s, and asked how we could help them execute their vision. Kellogg’s, along with Universal Studios, wanted to tie these projects in with the premiere of the blockbuster hit Jurassic World: Fallen Kingdom. The project had to appeal to fans of the movie, but also to fans of Kellogg’s products.
The first concept was a Frosted Flakes Cereal Box. This piece included a textured raised UV print treatment, so you can feel the dinosaur’s scales, and contrasting high gloss on a matte background to ensure the logos stood out. Inside is what you would typically find inside of a cereal box, the box of Frosted Flakes itself. But there was also a video unit, complete with an adapter and charging cable, containing 5 minutes of behind the scenes footage of Universal Studios’ Jurassic World: Fallen Kingdom. See more images here.
The Cookie Box for Keebler also included very special treatments, which made this project technically challenging to produce. This included a metallic PMS color and raised UV to give the box a cage-like feel. On the inside are two boxes of Keebler Fudge Stripe cookies, as well as a video screen which plays the same behind the scenes footage as the cereal box, complete with play/pause and volume controls. See more images here.
On the June 22nd movie release date, 200 of each box were made available for purchase for $24.95 on Amazon. These video boxes sold out in a matter of hours!