Solution of the Week: Maytag VMAX Launch Display

Thursday, June 25, 2015

Run Time: 1:10

This week, Amanda is featuring a countertop display packaging solution we designed for Whirlpool for their Maytag VMAX launch. This piece sat on top of washing machines in stores and promoted different features of the new washing machine. It came in a sleeve with a tagline that read “ridding the world of stains one load at a time." There were two additional components inside the sleeve, one that held the brochures and other collateral, and another box that propped up to display the brochures. This dynamic display also had a spinner that could be manually turned to reveal different messaging.

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