Solution of the Week: Mettler Toledo Flapper Mailer

Run Time: 1:47

Mettler Toledo is a multinational manufacturer of scales and analytical instruments. This week, Hillary features how they used the Flapper direct mail solution as part of a national lead generation campaign. The Flapper featured imagery of a man with glasses. As you opened up each of the multiple panels, the expression on his face changed slightly which helped build momentum with each panel flip.