Solution of the Week: NetApp Web Key Pop-Up Cube
Wednesday, January 25, 2017
Run Time: 1:55
NetApp used the pop-up cube to deliver information about its Flash FAS product. The bellyband, which held the cube in place, featured an embedded paper web key that users could insert into their flash drive to learn more about the product and to receive a demo. The pop-up cube featured several panels of information and features and benefits about the product. This is the perfect example of how you can combine a high-impact printed piece with a digital element to deliver maximum marketing impact.