Solution of the Week: Toyota Financial Services Extendo® Display
Tuesday, September 19, 2017
Run Time: 1:57
This week, Susie shows us a different take on the popular "Extendo" direct mail design. Toyota Financial Services used the Extendo to help launch their national F&I invitational incentive program for dealerships nationwide. The piece ships flat but automatically expands to deliver imagery and information as you pull out the panel on the right hand-side. The inside of the mailer featured an additional panel that could easily be pulled down to transform the mailer into an easel-backed display. This allowed Toyota to have this piece on display at dealerships nationwide to continuously inspire and motivate dealers.