When Toyota and Saatchi & Saatchi wanted something that’s never been done, they turned to us.

When Toyota and Saatchi & Saatchi approached us about creating something that has never been done before in a magazine insert, we were up for the challenge. This one-of-a-kind, eye-catching gatefold magazine insert was created to appeal and engage consumers at 50,000 select homes nationwide in the upcoming March issue of InStyle magazine.

The insert marks the first time an LCD heart monitor has ever been put into a magazine. It is also the first time two completely independent electronic units have been combined into a synchronized magazine unit. Take a look behind the scenes of the making of the innovatively spectacular Toyota Camry Pop-Up Magazine insert, the first of its kind – ever!

Click here to see additional images of this project!