American Express Web Key Mailer

Code: 1215-1298

Services: Web Keys and USBs

Client: American Express

American Express used this mailer to deliver information to prospects about its Business Gold Rewards Card. The mailer featured a paper web key that could be torn off and inserted into a USB port to learn more about the card. By using a web key, American Express was able to track online engagement while providing a personalized digital experience to their prospects.

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