Kleenex Magazine Insert
Code: 3406-1191
Services: Advertising Agencies, Consumer Packaged Goods, Magazine Inserts
Client: Kleenex
Fast. That is, perhaps, the best way to describe the production method of this kiss-cut magazine insert ad for Kleenex and their agency, JWT. Each of the four characters' faces has been kiss-cut which opens to reveal a different facial expression beneath it. It's interactive, effective, and cost efficient.
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