Rice University Pop Up Mascot
Services: Higher Education
Client: Rice University
Rice University wanted to send something special to High School counselors who guide students as they consider various colleges and universities. They approached Structural Graphics with the idea of creating a piece that mailed flat but sprung into form when opened and did our paper engineers deliver creating this fun and engaging mailer. This cute mascot delivered important stats on the school and is designed to be kept on the desktop as a reminder. It not only got the attention of counselors but also went viral in a Facebook group giving Rice University even more exposure.
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