Rutgers Exploding Page
Code: 4311-453
Services: Direct Mail, Higher Education, Lead Generation
Client: Rutgers
Rutgers School of Business used the Exploding Page design to deliver information about its business program to prospective students. The self-mailer appears to be a standard looking direct mail piece on the outside, but when opened up, it expands to twice its original size. The inside of the mailer contained information about the different programs offered by this prestigious school.
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