MainSource Bank Cube Mailer
Client: Harland Clarke for MainSource Bank
A study by Macromark shows that direct mail is "the primary medium big banks are using to engage customers, and that trend will continue to grow". These numbers also show that big banks are cutting back considerably on communicating with customers over e-mail.
Harland Clarke is a leading provider of best-in-class integrated payment solutions, marketing services, and retail products. They turned to Structural Graphics to help their client, MainSource Bank, spread the word about their new home equity plan. The design they chose was our Flat-Cube Mailer. It ships flat, making it cost-effective to mail, but pops up into a cube as soon as you pull it out of the envelope making it impactful and memorable. Want to see how the flat-cube works? Click here for an example