When you're the most widely used web-based search engine in the world, how do you communicate with your audience in a way that is equally as big? Google chose this puzzle piece mailer to introduce the features of Google Earth Pro, its 3D interactive globe. The pieces of the puzzle were mailed inside the envelope and recipients were asked to connect it all together. The results? A fully dimensional ball featuring the features and benefits of Google Earth Pro.
The Direct Marketing Association found that direct mail averaged a 4.4% response rate, compared to email's average response rate of 0.12% - but tha…
Do you hear that?? That's the sound of your marketing message being heard loud and clear! Print plays to the human senses in ways that digital …