Sprint 5 Touch Multi-Wave Campaign: Direct Mail & Packaging
Services: Information Technology
Sprint came to us for help promoting 2 of its cutting edge technology solutions. The first campaign was launched to promote Sprint's mobile learning solutions. The solution they chose was a mailer that transforms into a dimensional carousel when opened with each panel featuring a different feature and benefit with a 3D image to help translate each message (watch video). The other campaign was used to promote Sprint's advanced wireless technology solutions and how they are helping civilian and defense agencies in the federal government deliver more services more affordably (watch video). The cover of the solution they chose featured our "descrambler" mechanism where a series of numbers transforms into a series of 0's when you pull down the tab.