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Janssen AR Carousel Mailer Gets 65% Response Rate
Services: Advertising Agencies, Augmented Reality, Direct Mail, HCP Communications, Video Brochures, Lights, AR & Sound
Our Carousel mailer delivers flat and then spins open to a full 360° desktop display. The vertical dividers form three different sections, and in this example, each profiled a different drug for the physician. The inclusion of augmented reality tags expanded the experience to their smart phone allowing physician’s instant access to the information they wanted when they wanted it. This helped a major Pharma enjoy a 65% response rate!
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