Cars.com "Best of 2017" Invitation
Services: Direct Mail
Cars.com used the 3 Phase Changing Picture direct mail design as an invitation to a special event meant to honor the "Best Of 2017" vehicles. The cover of the direct mailer featured a die-cut window with the event logo and details of the event. As you open it up, the image in the die-cut window transforms to promote one of the the artists performing at the event, Kelly Clarkson. When you open it up again, it transforms a third time to feature the other artist performing, St. Lucia.