Cross-Promotional Campaign for Jaguar Land Rover
Client: Brand Aid for Jaguar
We partnered with creative agency, Brand Content, to develop this direct mail campaign to promote the new Jaguar F-Type. This was part of the first ad campaign Jaguar and Land Rover did together after they merged under new combined ownership. The goal of this campaign was to create content that would appeal to both car users and promote brand loyalty. It was positioned as the ultimate case for having a two car garage, since Land Rover and Jaguar appeal to the different sides of the brain. The call to action targeted owners of Land Rover’s premium SUVs by inviting them for a test drive that would come to their door. The Paper Stock is a beautiful deep black Neenah folding board with elegant silver foil stamping, after all “life’s most memorable occasions often begin with a formal invitation.” Despite having specific production requirements, this campaign came together very quickly with a wonderful end result. This was not our first collaboration with Brand Content. Check out the Monster.com Recruitment Box we designed.