Mizuno Sports Wave Rider Flapper
Mizuno Sports Equipment was looking for an exciting way to introduce their new running shoe, the Wave Rider 18, so of course they chose one of our most popular and cost-ffective design formats: our patented, high-impact Flapper! Mizuno used the Flapper to introduce people to their new shoe and all it has to offer, including the new outsole design and refined toe spring. The Flapper also includes other information on the shoe such as price, weight and ramp. Each panel of this Flapper carried information and imagery of these new sneakers, allowing recipients to engage with branding by flipping, turning, and unveiling new messaging.