Direct Mail
Not too long ago (2019), the Direct Marketing Association analyzed direct mail vs email statistics. They found that direct mail averaged a 4.4% response rate, compared to email's average response rate of 0.12% - but that report only considered conventional direct mail.
When they analyzed dimensional direct mail, the kind we offer here at Structural Graphics, the response rate jumped to an astonishing 8.5%!
Naturally, we love learning of these comparisons, but by reaping the results our clients love them even more. See how they are driving superior results in the examples below:
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USPS Irresistible Mail NFC Tag Slider
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First American Equipment Finance Pop Up Mailer
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53W53 Video Brochure
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Kieffer’s Appliances USB Mailer
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TracyLocke Samsung The Frame Flapper
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Capital Ideas Origami Bird Mailer
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Hudson Rouge’s Lincoln Navigator Flapper with NFC and QR
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ArjoHuntleigh Pop Up Mailer
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3-Phase Changing Picture for Showtime’s “Homeland”
