Healthy Choice Center-Pop Door Hanger
Services: Direct Mail
Client: Healthy Choice
Healthy Choice used this Center-Pop door hanger to drive recipients to Facebook to increase “likes” and to deliver 2 coupons. They chose this design because it was dynamic and likely to entice customers to keep it on their counters. They also chose this design because of its presentation quality. One panel held the coupons and the other panel carried a calendar that corresponded with the “activities” that were popped open when instructed. The other side carried the call to action that instructed the consumer to go on Facebook and “like” the Healthy Choice Pledge. The carrier was designed with a “door hook” that was perforated to allow for removal after distribution. Best of all, the piece generated 136,000 Facebook Likes. 34% of the coupons were redeemed, compared to the average coupon redemption of 19%!