Esquire E-Ink Magazine Cover

Code: 3408-512

Services: Magazine Inserts

Client: Hearst Publications

For its 75th Anniversary cover, Esquire magazine was looking for a museum-worthy cover that would reflect and embrace today's digital age. According to David Granger, Esquire's editor-in-chief, "Magazines have basically looked the same for 150 years. I have been frustrated with the lack of forward movement in the magazine industry." To pull it off, the magazine tapped E Ink and Structural Graphics. The result was a cover featuring words and images displayed using electronic paper. According to Granger, this cover is "a very literal representation of our theme: 'The 21st Century Begins Now.'"

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