Hanover Campaign

Services: Brand Awareness, Insurance, Lead Generation

Client: Hanover Insurance

We conceptualized, designed and produced a lead generation and brand awareness campaign for a new division of Hanover Insurance, targeted at teachers in Massachusetts. The campaign included two waves of high-impact direct mail, and an interactive online sweepstakes game and banner ads, all designed to increase website traffic. Results were 700% higher than previous marketing efforts.

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