Nationwide CareMatters Pie Box
Nationwide Insurance used this pie box mailer to deliver information about CareMatters, its long-term care product, to agents nationwide. The outside of the box featured a partial mylar window that allowed recipients to get a sneak peek inside the box. In this case, a piece of the pie. Inside the box was a double-layered pie made out of paper that delivered different information as you turned the upper layer of the pie. There was also a brochure and a Web Key inside the box that drove agents to a unique landing page, specific to their agency, where they could learn more about this product.
This box was also the winner of a GDUSA American Package Design Award!