Honda CR-V Launch
Honda used this direct mail piece as a holiday promotion to existing customers for its new CR-V vehicle. The design they used was our 3-Phase Changing Picture. The cover of the mailer featured an image of a box of chocolates with the word "CRAVE," which immediately transformed into the word "CR-V" when the first panel was opened. An image of the Honda CR-V immediately appeared on the third panel once the second panel was opened. Magic!