Samsung Packaging and Launch Kits
Samsung's devices are top of the line in terms of design, features, and reliability. The Samsung Launch Kits needed a look and feel that was as sleek, sophisticated and high end as the devices themselves. Everything about the design, materials, and craftsmanship needed to communicate “best-in-class.”
Samsung partnered with Tracy Locke who in turn partnered with SG to enhance the brand experience that is delivered when receiving a Samsung device through the use of sophisticated, innovative, and engaging packaging. The packaging is specific to the newly designed devices and versioned to the individual needs of multiple cellular carriers.