Amalie Arena Sound Chip Mailer
Services: Sound, Travel & Entertainment
Client: Amalie Arena
Amalie Arena, formerly known as Tampa Bay Times Forum, used this interactive pop-up mailer to tell customers about the improvements made to the facility. The mailer ships flat, but when you open it up, a paper replica of the arena immediately pops up and the sound of a crowd cheering immediately emanates from the inside.
The sound chip is activated upon opening the piece, and the pop-up on the inside features the renovations made to the forum.
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