2019 Audi A8 Video Mailer
Services: Video in Print
Client: Latcha + Associates/The Hennegan Company for Audi
Marketing Agency, Latcha + Associates, and our client, The Hennegan Company, challenged us to create a premium direct mailer that incorporated a “wow factor” for the all-new 2019 Audi A8. They wanted to capitalize on the “mail moment” – the sense of excitement a consumer feels when they receive an engaging mail piece that is both relevant and evokes an emotion. They chose this Video in Print brochure. They asked us to create a design that was both elegant and would capture the attention of potential customers that were interested in “redefining luxury” by driving the new Audi A8 vehicle. The Video Mailer came inside a distinguished outer box mailer. With a simple, yet elegant, Center Reveal style Video brochure, recipients were invited to experience the technologies that make the Audi A8 a premier driving experience, in the comfort of their own homes. The sleekness of the design, including the all black exterior, directly represents the sleekness and sophistication that is associated with the Audi brand of vehicles. The packaging for the video, and the video itself, have received high praise from our client as well as recipients of the mailer.