Lincoln Navigator Video Mailer
Client: Hudson Rouge for The Lincoln Motor Company
We designed this video mailer for Hudson Rouge for their client The Lincoln Motor Company. This brochure was mailed inside an outer corrugated shipper for protection. Once the zip strip was removed, the mailer opened up in a classic Iron Cross fashion, engaging the recipient even before the video played. The inside featured a light panel of the Lincoln star motif which reflects one of Navigator’s new features: a back-lit star in the grille that illuminates at night. The project was done in black n-flute to echo the sleekness and sophistication of the luxury brand. Hudson Rouge chose our 7” high definition video screen and added the customization of a play/pause button to the video brochure. This video mailer was recently awarded a GDUSA 2018 American Package Design Award! Read more about the award here.