Inspire Social Buzz & Spark Conversation: How Billie's Board Game Challenged Double Standards

Discover how we helped create a viral campaign that empowered women & boosted branding

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Challenge:

Billie, a brand passionate about female empowerment, wanted to highlight societal double standards in a unique and impactful way. They envisioned an "unwinnable" board game that would spark conversation and raise awareness. 

Solution:

Billie partnered with Structural Graphics to bring their vision to life. Together, we crafted No Worries If Not!, a seemingly cheerful board game with a hidden twist. 

The Impact: 

• Viral Sensation: The game's unique concept and eye-catching design exploded online, generating massive social media buzz and media coverage.

• Conversation Starter: Players were surprised by the game's "unwinnable" nature, leading to discussions about double standards and the pressures women face.

• Brand Identity Reinforcement: The campaign solidified Billie's image as a bold and socially conscious brand, resonating deeply with their target audience.  

Key Features: 

• Multi-Sensory Storytelling: Engage more than sight with textures, pop-ups, and interactive elements.

• Vivid Design: Contrasts the fun aesthetics with the serious message, capturing attention and sparking curiosity.

• A Successful Partnership: Don’t roll the dice. Collaborate with a dimensional print partner you can trust.

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