Mount Vernon Raised $2.5 Million
09.19.2023
The home of George Washington, Mount Vernon, was purchased by the Mount Vernon Ladies Association in 1858. Since then, it has been their mission to preserve the estate and its history. Mount Vernon is an important educational site for school children nationwide who can now learn about and explore the property online and virtually. The Mount Vernon Ladies Association creates interactive educatio…
Asbury University Uses Virtual Reality to Capture the Attention of Prospective Grad Students
08.11.2023
It’s an all-too-common question for educational institutions: how do we make our online offerings seem as legitimate and valuable as our on-campus lessons? It’s this problem, which Asbury University decided to face head on, to entice a passionate following of college-aged folks for their online communications graduate programs. To promote these three programs - Digital Storytelling…
University Enjoys 50% Engagement Rate from Print-to-Digital Mailer
08.11.2023
Who: California Lutheran University Their Industry: Higher Education Their Audience: Prospective college students Their challenge: To re-design their Admission Acceptance Packet from a typical folder with an insert and letters to something that stood out from what students receive from competing schools. Our Solution: The 4.25” Pop Up Cube. It automatically pops into full dimensional …
University of Georgia Surprises Top Donors with the Pop Up House
08.11.2023
Pop-up cards have the special ability to bring out the child-like wonder in all of us. So, it’s no surprise that the University of Georgia wanted to use Red Paper Plane’s unique design-your-own Pop Up House to send birthday wishes to their top donors and prospects. “The purpose of this card is to surprise our donors with something fun and less academic than many of our commun…
16 Case Studies to Inspire Your Next Direct Mail Campaign
USPS
Tasked with implementing your company’s direct mail strategy? No matter the size of your business, opportunity is at your fingertips. New technology and design practices are revolutionizing the marketing industry. Finding that perfect balance of creativity and strategic edge takes time. Research is as crucial as experience, so we did the hard work for you. Below you’ll find a curate…
4 Tips to Create Cost-Effective Dimensional Mail
How to Create Cost-Effective Dimensional Mail: 4 Quick Tips Why Dimensional? Studies have found mail that isn’t flat produces higher response rates than other direct mail formats. According to a 2010 Direct Marketing Association report, dimensional mailers had an average response rate of 8.51% for B2B mailers and 3.52% for B2C mailers. The average response rate for an envelope mail…
5 Tips on How to Attract Your Best Prospective Students
Structural Graphics conducted several focus groups with prospective college students this Summer to help better understand what engages them. Here are 5 key takeaways: Think email is the best way to reach students? Think again. Students are genuinely excited to receive mail at home. There is opportunity for schools to better connect high impact direct mail with valuable, relevant con…
Behind the Scenes: Design & Community
You might be wondering: who are the talented geniuses behind these elaborate dimensional designs? Take a sneak peek behind the scenes and let us introduce you to our talented design team! See more of our designers hard at work. Have you seen where our headquarters is located? Welcome to the birthplace of innovative print ideas! Essex is a hidden gem located along the shoreline of Connecti…
Case Study: Essilor Sweepstakes Campaign
Essilor is the world's leading provider of eyeglass lenses. For over 40 years, Essilor has been dedicated to the research and innovation of comfortable and durable corrective lens design. It is well known for its' excellence and technological advancement in the optical field. Essilor's Varilux® lense product is specifically designed for people over 40 who experience presbyopia - a conditio…
Do You Have Packaging Challenges?
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