Mazda Chooses High-Impact Direct Mail to Announce New Vehicle
When Mazda U.S. released the 2014 Mazda 3, they knew they had to introduce the vehicle in an attention-grabbing way. They called us and the result was some incredible dimensional mail. This multi-wave campaign, targeted to 300,000 people in close proximity to Mazda dealerships throughout the country, produced results that surpassed Mazda’s expectations. Using SG’s “Extendo” direct mail piece, Mazda was able to promote its newly enhanced vehicle and track the number of purchases directly resulting from the direct mail campaign.
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