Food Lion Grocery Store Sound Chip Pop-Up Mailer
Services: Retail & Restaurant, Sound
Client: Mullen Advertising for Food Lion
Food Lion Grocery Stores wanted to let their customers know that they hear them loud and clear, so when they decided to announce their fresher food selection, improved layout and affordable prices, they chose this pop-up sound chip mailer. When you open it up, a paper replica of the store immediately takes shape in the center of the mailer and information about their store enhancements can be heard loud and clear through a sound chip. To the right of the mailer, there were several tabs containing additional information on each of the improvements. It isn't the first time Food Lion has used a pop-up mailer from Structural Graphics. Check out the one they used to announce store renovations at one of their locations here.
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