BMW MINI magazine insert by Structural Graphics & CP+B

Automakers Get Interactive: 4 Great Direct Marketing Ideas

Nothing promotes the features of a new or existing vehicle brand better than dimensional print. We’ve worked with incredible automotive brands like Mazda, Lexus, Chrysler and BMW, who have taken brand interaction to amazing new levels–from customized Extendos that hide-and-reveal great messaging to perforated graphics that turn a magazine insert into tiny collectibles–auto makers are truly giving buyers an inside view of the market.

Read on and see some of the most memorable projects we’ve worked on for automakers over the last year and beyond.

Introducing the Mazda 3

Mazda 3 marketing by Structural Graphics

We customized our Extendo direct mail template for Mazda’s marketing arm, Garage Team Mazda. The piece introduced the new vehicle with interactive and versatile panels that gave recipients an exclusive – and surprising – look at Mazda’s new five-door-and-four-door vehicles.

Targeting 300,000 people in close proximity to Mazda dealerships throughout the country, this track-able piece was part of a multiwave campaign informing consumers of special incentives at dealerships in their area. Read more.

Customizing BMW’s MINI Cooper

Working with agency Crispin Porter + Bogusky, we showed off custom wheel options with interactive, dimensional mailers featuring die-cut window changes and MINI perf-and-build models that quickly became collectibles. Read more.

BMW MINI magazine insert by Structural Graphics & CP+B

Showcasing Dodge’s Eye Candy

Dodge Dart mailer by Structural Graphics

Marketing agency Sandy Alexander turned to us to produce this incredibly visual and luxurious mailer for Dodge showcasing the 2014 Dodge lines for new and legacy buyers. Read more.

Moving parts for Lexus

Lexus print promo by Structural Graphics

Advertising agency Team One turned to us to help make their print marketing for Lexus as memorable as their TV commercials. With four fully dimensional spreads that include moving parts, we were able to reproduce their design and messaging in a new, hands-on format. Read more.

Interested in seeing more of our automotive projects? Hit up our website.

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