Category: Events & Awards

Structural Graphics’ Look Back on 2017

As we delve into another year, Structural Graphics looks back at some of the most effective dimensional print projects we worked on in 2017, from SleekPeeks® to disco balls (and even a mini planetarium!).

SleekPeeks®

The introduction of SleekPeeks®, inexpensive virtual reality headsets created by Structural Graphics, made it possible for brands like Porsche and USPS to deliver the ultimate interactive experience to their audience.

Lincoln Video Mailer

At the National Postal Forum in May 2017, our high-end video mailer for The Lincoln Motor Company’s “See it First” campaign was selected as the Grand Champion Award winner of the Irresistible Mail Awards trophy. The Irresistible Mail Awards is a USPS program that highlights mail pieces that increase engagement through innovative design, print or digital technologies. Structural Graphics structurally designed and hand assembled the piece.

Disco Ball Invitation

Featured as the 60-second Super-cool Fold of the Week, our “Simply Cool Swinging Disco Ball Accordion Invitation” was designed and produced for the Regional One Health Foundation. They used this mailer to invite people to their annual ONE Night Fundraiser. The invitation shipped flat, but the paper die-cut spheres on the cover immediately twirl in succession when you open up the mailer to create the illusion of a dimensional disco ball.

Dish Network Pop Up Cube

Used as a unique handout at the CES Show in Las Vegas, this pop up cube was delivered inside a half-sleeve, giving the recipient a sneak peek of what was on the inside. As the cube slides out, it immediately pops into shape delivering information about Dish Network’s award-winning DVR, The Hopper®. Click here to see it in action!

This Book is a Planetarium

In her newest book, “This Book is a Planetarium,” designer, innovator, and author Kelli Anderson takes commonly known mechanisms and replicates them through pop-up paper designs. Kelli came up with the initial engineering in her studio and then reached out to the team at Structural Graphics to make the Planetarium piece in the book production-ready. When you place the flashlight of your smartphone underneath the Planetarium dome, the constellations are displayed as if you were viewing them in the night’s sky.

Audi Pop-Up Brochure

Our Circle Pop-Up Brochure Mailer that we designed for Audi and their printer, Hennegan, was awarded Silver in the “Dimensional Printing” category of the Gold Ink Awards. Presented by Printing Impressions, The Gold Ink Awards is the industry’s most prestigious print competition. It’s open to all creators and producers of printed materials, and encompasses nearly 50 categories within commercial printing, magazines, books, catalogs, digital printing and packaging.

Structural Graphics Awarded 2 Gold Ink Awards

We are proud to announce that Printing Impressions has awarded Structural Graphics not one, but two, 2017 Gold Ink Awards! With submissions in the “Direct Mail” and “Dimensional Printing” categories, Structural Graphics took home “Silver” for each.

Here are the designs that took home the prize:

Our Diagonal Box Mailer that we designed for Porsche, and their agency Cramer Krasselt, was awarded Silver in the “Direct Mail” category of the Gold Ink Awards.

Our Circle Pop-Up Brochure Mailer that we designed for Audi and their printer, Hennegan, also took home Silver, but this time in the “Dimensional Printing” category of the Gold Ink Awards.

We’d like to thank Printing Impressions for both of these honors and recognitions. To learn more about the awards, visit Printing Impression’s website here.

For more dimensional print marketing inspiration, visit us online at StructuralGraphics.com.

Structural Graphics Video Mail Piece Grand Champion of 2017 US Postal Service Irresistible Mail Award

Some mail pieces are effective, some are engaging, some are beautiful. But very few can be called Irresistible Mail™” – the US Postal Service.

At the National Postal Forum in Baltimore, MD on May 23, 2017, The Lincoln Motor Company’s high-end video mailer, “See it First,” was selected as the Grand Champion Award winner of the “Irresistible Mail” trophy.  The Irresistible Mail Award is a USPS program that highlights mail pieces that increase engagement through innovative design, print or digital technologies.

Sharing creative credits on the winning mailer are Structural Graphics who printed and hand-assembled the piece, Lincoln Motor Company, Ford’s ad agency GTB (formerly Team Detroit), Hudson Rouge.

Used to give customers a sneak peek before the vehicle hit showrooms, this mailer presents a video screen embedded on the inside of a display folder.  Activating upon opening, the video delivers a story about Continental’s heritage and features, along with a tri-fold brochure describing the ownership experience, all delivered in a custom box. This piece was one of four finalists recognized at this year’s Forum, having been the winner of the 2nd quarter Irresistible Mail Award.

Additionally, you can find Structural Graphics on the 2017 USPS Irresistible site. Several of our pieces, created in partnership with MRM/ McCann and Sandy Alexander, are featured, including SleekPeeks VR Viewers, and OE, a slider design our paper engineers developed that features Near Field Communication and a “Twister” exploding page.

Be sure to check out Structural Graphics VPA Gallery.

SG Takes Home Top Honors At The Dieline Awards 2016

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Who designed the most innovative packaging of 2015? The Dieline, the premier website on packaging design, answered that question at their annual conference held May 19-22. This year, The Dieline Package Design Awards received more than 1,200 entries from countries all over the world. Out of those entrants, Structural Graphics took home First Place in Technology, Media, Office and Self-Promotion for the Google Box.

 

The Box will be on display all week at HOW Design Live’s Exhibit Hall at The Dieline Awards’ exhibit booth.

 

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“I could not be more proud of the entire team here at SG as well as at Blanks for their tireless efforts in bringing this project to life,” said Alex Bates, VP of Paper Engineering and Design. (For more from Alex, watch our acceptance speech video here.)

 

The Story of the Google Box:
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Last year, during the development of the Google Photos app pop-up book, we were asked through a string of emails whether or not we do boxes.

 

Psht. We practically invented them.

 

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So on September 16, 2015, we kicked off the project with a call to discuss concepts. Google wanted a packaging piece that could hold products that would promote its new store. Collaboratively, what we came up with was a box that fit together like a puzzle. Each of the “puzzle pieces” contained a different product Google was seeking to promote. The entire box was later sent to major influencers who then vlogged and posted videos of the box on YouTube.

Check out this video and this blog post we created for the full story.

 

The Dieline Awards are an international design competition recognizing the world’s best consumer product packaging design. Now in its 7th year, The Dieline Awards 2016 has gathered a highly esteemed jury of structural packaging, design, branding and consumer product experts. The Dieline Awards names its winners based on three vital design components: Creativity, Marketability and Innovation.

An Apple A Day… [Healthcare in the Ad Industry]

You know, sometimes the last kid to be picked for the volley ball team isn’t always the worst.

 

And lately, a similar thing is being said about healthcare agencies at the ad industry’s top award shows. 4A’s Partner Award has pushed healthcare agencies into the spot light. We love you, healthcare agencies! (We even liked you before you became cool.)

As Marylyn Donahue, with PharmExec.com, goes into further detail on the subject:

“While not close enough to rub elbows with the Don Drapers and Peggy Olsons of the ad world, at least they’re being invited. This wasn’t always the case.

Even just in 2013, Advertising Age asked: “Are healthcare agencies and their clients the last group in the ad world not to attend the Cannes Lions International Festival of Creativity (arguably the Oscars of the industry)?”

But times change. And now (drum roll, please) the titular head of the industry itself — the American Association of Advertising Agencies (AAAA or 4A’s), a 98-year old trade association has gone a step further. They’ve added a “Health & Wellness” category to their 2016 Partner Awards.

“And with this year’s Health & Wellness category we have the opportunity to honor the collaboration between agencies and organizations that promote health and wellness. Entries can include campaigns for corporate branding, education and awareness, and OTC, lifestyle, devices and pharmaceutical products.”

It’s a big market. In 2014, healthcare agencies garnered $4.3 billion in revenue up 10.3% from the year before. 

Whoa.

Marylyn goes on, “What doesn’t kill you makes you stronger, and the rebounded agencies were more innovative and more diverse than ever before. In the interim many shops had changed the dynamics of their traditional deliverables, branching out into areas that emphasized collaboration.”

Essentially, healthcare agencies are the underdog.

All-told, it made for a perfect fit for the new 4As’ Partner Awards. The brainchild of the 4As’ Chief Marketing officer Alison Fahey, the Partner Awards were intended to be a reflection of the times. “We realize there are unique challenges that occur when individuals and companies with different personalities and cultures collaborate to achieve a common goal on behalf of a client,” said Fahey. “We wanted to salute those who put their egos aside for the greater good of creating meaningful work. As evidenced by the 4As Partner Awards 2015 winners, the very act of collaborating can elevate creativity to new levels. The jury did a great job of choosing the best creative collaborations in the marketing and communications industry.”

 

To read more, visit the full post.

 

Stated before, we love you pharma, and we’re going to share some of that love. Take a look at some of the work we’ve done in the pharmaceutical industry below, and click this link to download our pharmaceutical success stats (PDF).

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To enter the 2016 4A’s Partner Awards submit entries by Dec. 18, 2015. Winners will be revealed at the 4A’s Transformation Conference, March 22, 2016, in Miami, FL. For further details, please visit http://partnerawards.aaaa.org/

And the winner is…

It’s no secret that when it comes to design and style with some extra POP, Structural Graphics takes the cake (or, in this case, the pizza).  Some extra validation never hurt anyone, which is why we are so thankful to have been named winners of the Fibermark’s 21st Annual Specifier Best of Show Gold Award for our Bacardi Limited Dewar’s Influencer Kit.

Fibermark Specifier Award

The awards didn’t stop there, either! We were also recognized for excellent for our Samsung GS3 Mini Small Book Launch Kit, Samsung GS5 Gold VIP Launch Kit, Samsung Gear Fit VIP Launch Kit (see these at TheBoxSmiths.com). A special shout out goes to TracyLocke, the agency who we collaborated with on all of the Samsung projects.

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Samsung GS3 Mini Small Book Launch Kit
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Samsung Gear Fit VIP Launch Kit
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Samsung GS5 Gold VIP Launch Kit

And… also, we are very thankful for the pizza party brought to us by the Fibermark team themselves, yum!

Pizza Party
Pizza party!

This is the second award that our Dewar’s Influencer Kit has won this year, also winning a GDUSA American Package Design Award earlier this year.

Design Team
Structural Graphics design team with awards

So often, the response to Structural Graphics is “Oh, the people who do all the pop-up stuff?”

We live and breathe “pop-up stuff”, we practically invented it! Many people are surprised to hear that we are doing way more than that, and getting recognition for it, too.

So, whether you need some pop-up stuff or packaging, you can call on Structural Graphics – anything paper is possible!

Looking for packaging that’s a little more luxurious? Visit The BoxSmiths for luxury packaging that performs.

Cartoon Network promotional work: Putting a tiger on a stick

Our projects take on all shapes and sizes, so when Drew & Rogers turned to us to help Cartoon Network produce a fun and imaginative promotional piece for its animated television series Uncle Grandpa, we came up with a way to turn their concept into reality. Continue reading

Packaging that aims for luxury

Structural Graphics designer Isabel Uria recently attended Luxe Pack New York, the annual convention for luxury packaging enthusiasts, where vendors, buyers and designers meet to scope out the latest in paper and glass packaging. Continue reading

Structural Graphics wins 6 awards at Ad Club show

Structural Graphics won six awards at the 60th Annual Ad Club Award Show held on Wednesday, May 21 at Farmington Gardens, including a total of four awards (a gold and three bronze) in the Dimensional Mail category, a bronze award in the Packaging category, and one silver award in the show’s Point of Sale category. Continue reading