Category: Shout-Outs

SG Paper Engineer Displays Work at Art Exhibition


How much thought have you given to paper?

It’s a fragile medium, yet it can also be considered durable and strong. We learn to use it as children – for paper mache, posters and essays – but it continues to teach us lessons throughout life.

Here at Structural Graphics, it’s no surprise that we give A LOT of thought to paper: how it works, what it is and what it can be. And paper engineer, Isabel Uria, is certainly a testament to that.

Isabel’s work is currently on display at the Drezner Gallery in Avon, CT until Sat., June 24.

“Being creative is inside all of us,” Isabel said. “Creativity is looking at a world of possibilities and acknowledging all the ways a problem can be brought to light and all the ways it could be solved. Creativity opens your mind. It is a path to visualize the past, the present and the future. Creativity is the opposite of war. It is the future. Evolution has happened because human beings have been curious to know and understand how things work and take that understanding to CREATE new developments and innovative things that serve our needs and help us. Creativity makes the world go around!”

Paper Possibilities is a celebration of our understanding of paper as an expressive material. The artists in this exhibit come from a diverse set of backgrounds. Some are paper engineers, some work with cut paper, some are origami artists, and some find their expressions in the creation of the paper itself.

This is the first exhibition of the Paper Artist Gathering, a group based at the Hartford makerspace, MakeHartford. They have been working together and sharing techniques since November of 2015, and are ready to put forth their creations. Their goal is to demonstrate that despite its reputation as a common material, the potential for expressions in paper is not yet fully explored.


Structural Graphics Video Mail Piece Grand Champion of 2017 US Postal Service Irresistible Mail Award

Some mail pieces are effective, some are engaging, some are beautiful. But very few can be called Irresistible Mail™” – the US Postal Service.

At the National Postal Forum in Baltimore, MD on May 23, 2017, The Lincoln Motor Company’s high-end video mailer, “See it First,” was selected as the Grand Champion Award winner of the “Irresistible Mail” trophy.  The Irresistible Mail Award is a USPS program that highlights mail pieces that increase engagement through innovative design, print or digital technologies.

Sharing creative credits on the winning mailer are Structural Graphics who printed and hand-assembled the piece, Lincoln Motor Company, Ford’s ad agency GTB (formerly Team Detroit), Hudson Rouge.

Used to give customers a sneak peek before the vehicle hit showrooms, this mailer presents a video screen embedded on the inside of a display folder.  Activating upon opening, the video delivers a story about Continental’s heritage and features, along with a tri-fold brochure describing the ownership experience, all delivered in a custom box. This piece was one of four finalists recognized at this year’s Forum, having been the winner of the 2nd quarter Irresistible Mail Award.

Additionally, you can find Structural Graphics on the 2017 USPS Irresistible site. Several of our pieces, created in partnership with MRM/ McCann and Sandy Alexander, are featured, including SleekPeeks VR Viewers, and OE, a slider design our paper engineers developed that features Near Field Communication and a “Twister” exploding page.

Be sure to check out Structural Graphics VPA Gallery.

10 Q’s With Aaron Berman of PaperSpecs & VMA Storyboard

This week’s blog features 10 questions (and one bonus!) with paper and design trend watcher Aaron Berman. He serves as the editor of TWO incredible resources in the print community: PaperSpecs — a website that offers design inspiration and information along with an exclusive database of all things paper and VMA Storyboard — a resource dedicated to promoting cross media marketing projects from all kinds of brands.  Continue reading

What About Near Field Communication?

For the last few years print and technology have been dancing around one another, closing in on ways to take brand experiences to the next level. With smartphones taking over the consumer market, near field communication (similar to QR and AR codes) is poised to take your brand’s interactions with consumers to a whole new level. Continue reading

Trish Witkowski Featured in Online Direct & Dimensional Presentations

Trish Witkowski, chief folding fanatic at foldfactory.com will be featured in two free live-streaming online presentations highlighting direct and dimensional mail at 9 a.m. and 10:30 a.m. on Tuesday, Aug. 20.

Dimensional & Direct mail online presentations

The presentations are part of  “Adobe Creative Cloud Design Week,” hosted by creativeLive, a fast-growing live, online classroom for creative entrepreneurs that was recently featured in TechCrunch and The New York Times.

Witkowski, an expert in folded solutions for print and mail, hosts a popular video series entitled “60-Second Super-Cool Fold of the Week” on her YouTube channel.

“I’m so excited to be a part of this event,” states Witkowski. “It’s an incredible opportunity to reach a global audience of creative professionals and to share my passion for direct mail and print. I’ve spent my entire career researching folding and, in recent years, mail – and I know I can help people get amazing results. It’s going to be a blast.”

The events will stream live at their scheduled times at creativeLIVE.com and will be rebroadcast within a 24-hour period. For more information and to RSVP for the free events visit creativeLIVE.com.

About the presentations

“Direct Mail to the MAX” (9:00am PT/12:00pm ET) The 90-minute presentation is focused on the process behind creating direct mail that performs. She will cover audience, strategy and planning, format choice and engagement techniques, testing, tracking and measurement. She plans to back up the information with powerful real-world case studies. Trish will also be launching her new publication series, “Direct Mail (simplified)”, during the event.

That’s Fold-tastic!” (10:30am PT/1:30pm ET) For this presentation, Trish will be sharing her best folding tips, tricks and formats from nearly 20 years of research on the topic. This fun and inspiring session will feature some of the most fascinating real-world folded solutions from her vast collection of print samples. She will also make a move to the desktop to share some production techniques for creating accurate Adobe InDesign files for folded materials.