Category: Inside Structural Graphics

Structural Graphics Awarded 2 Gold Ink Awards

We are proud to announce that Printing Impressions has awarded Structural Graphics not one, but two, 2017 Gold Ink Awards! With submissions in the “Direct Mail” and “Dimensional Printing” categories, Structural Graphics took home “Silver” for each.

Here are the designs that took home the prize:

Our Diagonal Box Mailer that we designed for Porsche, and their agency Cramer Krasselt, was awarded Silver in the “Direct Mail” category of the Gold Ink Awards.

Our Circle Pop-Up Brochure Mailer that we designed for Audi and their printer, Hennegan, also took home Silver, but this time in the “Dimensional Printing” category of the Gold Ink Awards.

We’d like to thank Printing Impressions for both of these honors and recognitions. To learn more about the awards, visit Printing Impression’s website here.

For more dimensional print marketing inspiration, visit us online at StructuralGraphics.com.

#TBT: Deliver Magazine

A few weeks ago, one of our staff members was combing through the archives, and came upon this wonderful article from the August 2010 issue of Deliver Magazine. How fortunate of a find, seeing as we recently celebrated our 40th year as a company. We love being able to go back, remember our roots and relive some of our favorite projects over again.

Won’t you join us?

Deliver Magazine (Vol 6, Issue 4, August 2010)

 

Structural Graphics President Ethan Goller Elected 2nd Assistant Chief of Fire Department

We are proud to congratulate Ethan Goller, President of Structural Graphics, who was recently elected as the new 2nd Assistant Chief of the Essex Fire Department!

Having joined the all-volunteer fire and rescue company in 1999, Ethan has moved up the ranks from firefighter, to line officer and now serves as an Assistant Chief.  He is also a Connecticut State certified EMT since 2003.

When asked what he found most rewarding of being a firefighter, Ethan responded “there is little as rewarding than to be able to come to the aid of someone who is often desperately in need of help.  When people call 911, they’re saying ‘I’m in a situation that I can’t handle’, and being able to help when help’s most needed gives me great satisfaction and pride”. He also feels fortunate that his position at Structural Graphics affords him the ability to respond during the day, as only a few Essex firefighters work in town.

Ethan invites you to Like EFD’s Facebook page.

SG Paper Engineer Displays Work at Art Exhibition


How much thought have you given to paper?

It’s a fragile medium, yet it can also be considered durable and strong. We learn to use it as children – for paper mache, posters and essays – but it continues to teach us lessons throughout life.

Here at Structural Graphics, it’s no surprise that we give A LOT of thought to paper: how it works, what it is and what it can be. And paper engineer, Isabel Uria, is certainly a testament to that.

Isabel’s work is currently on display at the Drezner Gallery in Avon, CT until Sat., June 24.

“Being creative is inside all of us,” Isabel said. “Creativity is looking at a world of possibilities and acknowledging all the ways a problem can be brought to light and all the ways it could be solved. Creativity opens your mind. It is a path to visualize the past, the present and the future. Creativity is the opposite of war. It is the future. Evolution has happened because human beings have been curious to know and understand how things work and take that understanding to CREATE new developments and innovative things that serve our needs and help us. Creativity makes the world go around!”

Paper Possibilities is a celebration of our understanding of paper as an expressive material. The artists in this exhibit come from a diverse set of backgrounds. Some are paper engineers, some work with cut paper, some are origami artists, and some find their expressions in the creation of the paper itself.

This is the first exhibition of the Paper Artist Gathering, a group based at the Hartford makerspace, MakeHartford. They have been working together and sharing techniques since November of 2015, and are ready to put forth their creations. Their goal is to demonstrate that despite its reputation as a common material, the potential for expressions in paper is not yet fully explored.


Structural Graphics Video Mail Piece Grand Champion of 2017 US Postal Service Irresistible Mail Award

Some mail pieces are effective, some are engaging, some are beautiful. But very few can be called Irresistible Mail™” – the US Postal Service.

At the National Postal Forum in Baltimore, MD on May 23, 2017, The Lincoln Motor Company’s high-end video mailer, “See it First,” was selected as the Grand Champion Award winner of the “Irresistible Mail” trophy.  The Irresistible Mail Award is a USPS program that highlights mail pieces that increase engagement through innovative design, print or digital technologies.

Sharing creative credits on the winning mailer are Structural Graphics who printed and hand-assembled the piece, Lincoln Motor Company, Ford’s ad agency GTB (formerly Team Detroit), Hudson Rouge.

Used to give customers a sneak peek before the vehicle hit showrooms, this mailer presents a video screen embedded on the inside of a display folder.  Activating upon opening, the video delivers a story about Continental’s heritage and features, along with a tri-fold brochure describing the ownership experience, all delivered in a custom box. This piece was one of four finalists recognized at this year’s Forum, having been the winner of the 2nd quarter Irresistible Mail Award.

Additionally, you can find Structural Graphics on the 2017 USPS Irresistible site. Several of our pieces, created in partnership with MRM/ McCann and Sandy Alexander, are featured, including SleekPeeks VR Viewers, and OE, a slider design our paper engineers developed that features Near Field Communication and a “Twister” exploding page.

Be sure to check out Structural Graphics VPA Gallery.

What it Means to Say I’m A Creative: Isabel Uria

This is the second installment in our “What it Means to Say I’m a Creative” series, meant to focus on the inspiration and drive behind each one of our paper engineers. To read Part 1 of the series, click here.

  1. How did you know you wanted to create (in a professional sense)?
    I think at an unconscious level I always knew I was going to work in the arts. I played piano for five years, and was involved in the school choir, theater, musicals and extracurricular art classes since middle school. Back then, I loved colors and painting, primarily.However, my journey with paper probably goes back to when I was 6 or 7 years old. My older brother had been given origami books for Christmas. I saw how he would make all these little creatures out of paper and neatly display them on his shelf. As any little sister, I idolized my brother. I wanted to be just like him! But he wouldn’t lend me his origami books!So one day, when he wasn’t looking or wasn’t around, I snuck into his room, took the books and started to try to follow the instructions on how to make all these little creatures through increasingly difficult pleats and folds. I succeeded on the beginner’s book but I failed miserably on all the more advanced ones. It took a while before I would understand and successfully accomplish complex paper folding like that. But if I have to look back at where I began with paper, I think that might have been my first experience with this amazing material.
  2. What advice would you give to others who want to work in a creative industry/ position? 
    Work Hard. Work smart. Be true to your passions.

    Be consistent.

    Be persistent (without being stubborn).

    Be confident, but not cocky.

    Dream big, but also keep your feet grounded in reality (or at least keep a toe or two on the ground).

    Stay confident, even when you think you’re wavering at every turn. (We often think we’re not doing well enough, but sometimes that’s a good thing; it keeps us humble.)

    Go forth doing your thing (whatever that may be) with constancy and fortitude!

    I guess much of this “advice” can really apply to any profession. At the end of the day, whatever you do, practice your craft passionately. Wouldn’t that make for a happier you?

  3. What does creativity mean to you?
    Being creative is inside all of us. Creativity is looking at a world of possibilities and acknowledging all the ways a problem can be brought to light and all the ways it could be solved. Creativity opens your mind. It is a path to visualize the past, the present and the future. Creativity is the opposite of war. It is the future. Evolution has happened because human beings have been curious to know and understand how things work and take that understanding to CREATE new developments and innovative things that serve our needs and help us. Creativity makes the world go around!
  4. How do you feel when you tell others you’re a paper engineer?
    It’s always fun to explain what I do. Unless you’re “in” the industry or closely linked to it, people don’t automatically know what a “paper engineer” is.First of all, we have not necessarily studied engineering in school, yet we work with paper as our material of choice in the same way an engineer does. We use the material —cut, fold, and paste it—to create an entirely new construct. The thing about paper engineers is that we can toggle that blurry line between being an artist and being a designer. We can be both! And sometimes, some of us are.Personally, I feel that’s awesome! I also feel very fortunate to be one of the people who makes a living in this profession. There are only so many people that do, and I think we all know each other! Or at least we know of each other.
  5. What does it mean to say that you’re a “creative”?
    There’s a lot of responsibility that comes with being a designer because you’re the one that has to visualize the results, and make sure it works for the purpose that it is needed. As a creative I have to come up with a compelling, grand, aesthetically pleasing solution to the problem at hand. I have to design an eloquent way to express a message in 3D paper shapes and forms. I have to make things unique and innovative. Sometimes that comes easy, but sometimes it doesn’t. And criticism will always be there. Those are the struggles you deal with on a regular basis as a designer, as an artist and as a creative.

To learn more about Isabel, please click here.

Innovation At Work

Paper currency. Chocolate chip cookies. The Smartphone.

What do all of these things have in common, you might ask? Well, they all started as an idea that turned into a life-altering innovation.
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But, an innovation doesn’t have to be something as complex as creating Samsung’s Galaxy, or coming up with a way to maintain monetary policy; it can be as easy as baking a batch of homemade cookies.

At Structural Graphics we recognize that innovation is a major component to the success of a business, not only to provide our clients with new and creative solutions to their marketing challenges, but to provide solutions to the challenges we face internally in our company as well. Thus, the Structural Graphics “Innovation Team” was born. CEO Michael Maguire selected 10 employees, from all different backgrounds and departments, to form this Team whose sole purpose is to “create anything new that has impact”. For our company, innovation could take place in the form of a product or service, a process, or the way in which we interact with our customers.

The first task for the Innovation Team was to “think outside the box” and come up with an innovative way to re-organize an open space that wasn’t being used. After some brainstorming and collaborating, the Team transformed a dull, closed-off area into a terrific space with lots of natural light and places to display creative work. The “Innovation Space” became an area where employees can hold meetings, collaborate on projects and, most importantly, share projects (personal and professional) with their colleagues. You may not have known it; but we have lots of artists here, painters, poets, musicians and more.

The Innovation Team has some exciting projects they’re working on now. Members have split up into groups to take on projects the Team sees as having the greatest opportunity for innovation in our company right now. Projects include new and exciting updates to our company website, a company-wide recycling project for employees to become more environmentally conscious, and a plan to alleviate bottlenecks in our current internal prepress process workflow.

This is just the beginning. The Innovation Team holds lively and interactive meetings twice a month where all ideas are welcome, and usually a tasty dessert is shared among co-workers. This Team will act to provide Structural Graphics with innovative solutions to our current challenges. Keep a look out for some of our upcoming projects, and remember that innovation can be found anywhere; all you need is a great idea and the ability to “think next” (chocolate chip cookies definitely help too).

Picture: the Innovation Team in our newly redesigned innovation space.
(Front Row) Michael Maguire, Jenna Paternostro, David Komorowski, Karen Signor, Warren Yamakoshi
(Back Row) Darlene Ferris, Jeff Nixon, Joe Migliaccio, Shin Wakabayashi and Edmund Wu

Structural Graphics Celebrates 40 Years of Innovation in the Interactive Print Marketing Industry

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Structural Graphics, the pioneer of the dimensional print marketing industry is celebrating its 40th anniversary. The company introduced the world to dimensional print marketing in 1976 and continues to lead the interactive print marketing industry today.

Over the years, Structural Graphics has created more than 40,000 interactive paper designs for clients in almost every industry and holds many U.S. Patents. For more than four decades, the company has helped some of the world’s most influential brands reach their audiences with high-impact and multisensory marketing campaigns. Brands such as Samsung, Google, Whirlpool, Coca Cola, Lincoln, Land Rover, UPS, American Express, Nationwide, Victoria’s Secret, Calvin Klein, Leading Hotels of the WorldNabisco, AstraZeneca, The Hartford and Prudential, just to name a few.

As the world changes, Structural Graphics’ capabilities and service offerings have continued to evolve. Building on the company’s success in the insurance sector, The Lift Factor was established to deliver fully integrated marketing solutions utilizing print and digital executions for the nation’s top insurers. The Red Paper Plane division was created to provide a fast turnaround, do-it-yourself platform to buy Structural Graphics’ top selling formats online.

“The vast majority of companies never make it to see their 40th anniversary. The fact that we are celebrating this milestone here at Structural Graphics is a testament to the innovative products and services we offer, and our wonderful clients and suppliers. But most importantly, it’s a reflection of the creative, hardworking and talented employees that have walked through our doors over the past 40 years. Our people are truly our greatest asset,” stated Mike Maguire, CEO.

Structural Graphics markets its products and services nationally and in Canada, with its design and paper engineering, production management, marketing and administrative offices operating from the corporate headquarters in Essex, Connecticut. The company has sales and production operations throughout the U.S. and Mexico.

For more information or to view some of Structural Graphics’ work, please visit www.structuralgraphics.com.

Structural Graphics Celebrates Red Nose Day 2016

Life is better when you’re laughing. And when that laughter supports a charitable cause… what’s better than that?

The teams at Structural Graphics and Red Paper Plane celebrate Red Nose Day, a fundraiser which supports Comic Relief. Each of our employees was given a red nose with which to participate.

Comic Relief is a major charity based in the UK, with a vision of a just world, free from poverty. Through the power of entertainment, we raise awareness and money to help kids who need us most at home and around the world. Red Nose Day is on a mission to lift kids out of poverty and has raised over $1 billion globally in the last 25 years.

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You can read more about Red Nose Day here:

http://rednoseday.org/?gclid=CMjCp_Gp8MwCFUQehgodt1UHLg

SG Takes Home Top Honors At The Dieline Awards 2016

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Who designed the most innovative packaging of 2015? The Dieline, the premier website on packaging design, answered that question at their annual conference held May 19-22. This year, The Dieline Package Design Awards received more than 1,200 entries from countries all over the world. Out of those entrants, Structural Graphics took home First Place in Technology, Media, Office and Self-Promotion for the Google Box.

 

The Box will be on display all week at HOW Design Live’s Exhibit Hall at The Dieline Awards’ exhibit booth.

 

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“I could not be more proud of the entire team here at SG as well as at Blanks for their tireless efforts in bringing this project to life,” said Alex Bates, VP of Paper Engineering and Design. (For more from Alex, watch our acceptance speech video here.)

 

The Story of the Google Box:
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Last year, during the development of the Google Photos app pop-up book, we were asked through a string of emails whether or not we do boxes.

 

Psht. We practically invented them.

 

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So on September 16, 2015, we kicked off the project with a call to discuss concepts. Google wanted a packaging piece that could hold products that would promote its new store. Collaboratively, what we came up with was a box that fit together like a puzzle. Each of the “puzzle pieces” contained a different product Google was seeking to promote. The entire box was later sent to major influencers who then vlogged and posted videos of the box on YouTube.

Check out this video and this blog post we created for the full story.

 

The Dieline Awards are an international design competition recognizing the world’s best consumer product packaging design. Now in its 7th year, The Dieline Awards 2016 has gathered a highly esteemed jury of structural packaging, design, branding and consumer product experts. The Dieline Awards names its winners based on three vital design components: Creativity, Marketability and Innovation.