Imagine for a second: You open up a seemingly ordinary envelope and a 3D cube pops out at you. Or a video, housed in a paper brochure, begins playing at the touch of a button. How about a printed paper jukebox that actually plays music.
These are just a few of the things we do at Structural Graphics that re-define print.
Dimensional print is a unique and effective way to tell your brand’s story by capitalizing on marketing that surprises and delights. Pull a tab and things move. Open a direct mail piece and have it pop out at you.
Three Reasons to Consider Dimensional Mail:
Appeal: The magic of dimensional mail lies in its uniqueness. Not only will your intended recipient open it, but in most cases, he or she will likely pass it along to friends, family and colleagues, who can also share in on the excitement.
Response: Dimensional mail has proven to be about three times more effective than traditional flat print. In fact, our direct mail designs break through the clutter and deliver average response rates of 8.5%.
Longevity: In many cases, dimensional mail pieces are kept to be used over and over again. For instance, Montana’s Fish, Wildlife & Parks recently designed a Pop-up Pen Holder for staff members that showcased the agency’s four guiding principles. Because of the unique functionality of the piece, many have elected to keep it on their desks, thus keeping the brand top of mind each time they see it.
Structural Graphics introduced the world to dimensional print marketing in 1976 and has been leading the charge ever since. And as the world changes, our capabilities and service offerings continue to evolve.
For over four decades, we’ve helped market many of the most influential brands. And we’ve done this by delivering attention-getting solutions that stop people in their tracks.