How Can I Use VR for Pharma?

There are a lot of oooh’s and ahhh’s around virtual reality, and that’s because it’s one of the most cutting edge technologies out there today. If you’re in the pharma industry, you might be wondering, “OK, I want to take my company or prescription to the next level.” But how?

We took a page out of Xavier Creative House’s book, and wanted to share it with you guys.

“Here are a few ways to use VR technology to promote awareness of your brand in a totally unique way:

  • Build Empathy: If your product treats a condition with significant sensory effects, such as Parkinson’s or chronic migraines, you can use VR at conferences to let clinicians “feel” what it’s like to actually be a patient with that condition—feel their hands shake, see their vision become distorted as a migraine aura takes hold. Clinicians can get so caught up in the science of various diseases, so distracted by the seemingly endless paperwork demanded by insurance companies, that it’s sometimes easy for them to lose sight of why they became doctors in the first place. VR can help them get back in touch with that altruism and empathy in a truly impactful way. Brand messages then reach a much more engaged target.
  • Facilitate Training: Is your product a medical device, a complex stent, for example? Let clinicians experience—without fear of failure—how it feels to use the device, and the audience for your brand message will be all ears.
  • Bring Science to Life: Mechanism of Action animations are nothing new, but to experience “being” in the bloodstream, penetrate a cell wall to deliver healing medicine—that type of immersive MOA has real punch. At a recent American College of Cardiology annual meeting, Boehringer Ingelheim offered attendees a VR experience exploring the mechanism-of-action behind a new pharmaceutical agent. The MOA demo, developed by VR experts Confideo Labs, drew long lines at the BI booth.”

Looking to incorporate virtual reality into your next campaign? Visit our virtual reality page, and scroll down to the bottom of the page to request a free sample.

Unsure how to get started? Contact us here!

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