Whether they know it or not, consumers are relying more on in-store promotions to guide their buying decisions.
Eighty-two percent of mass merchant purchase decisions are made in-store, says the 2014 Mass Merchant Study from POPAI The Global Association for Marketing at-Retail. The study is the most recent installment of POPAI’s Shopper Engagement Study series and it reveals how impactful point of purchase and print marketing can be to the shopping experience.
Other leading stats from the study:
– 34 percent of mass merchant shoppers do not make any kind of shopping list
– 62 percent of mass merchant shoppers do not use media from mail, newspapers, circulars, coupons, TV ads, or information from electronics sources to plan their trip.
“Displays have a huge untapped potential to drive unplanned purchases in-store,” said Kirk Hendrickson, Founder & CEO Eye Faster LLC. “The tracking conducted by Eye Faster [for the study] found that 16 percent of unplanned purchases were driven by a display the shopper saw shopping.”
Wonder how in-store promotions can work for your brand? Take a look at a few promotional displays we put together for retailers of child safety devices, hearing aids, home appliances and fast food, for some ideas.
Oticon Glow Head
We created an engaging, 3D Point of Sale piece to display products for Oticon, a manufacturer of hearing devices. More.
An easy-to-set-up display for Whirlpools to promote a $400 cash back offer. Pull tabs on each side reveal hidden panels that deliver more information about Whirlpool products. More.
Sandy Alexander for Chick-fil-A
We teamed up with printer Sandy Alexander to produce this die-cut Chick-fil-A table top display that ships flat and assembles in seconds. More.
Aquatic Safety & Web Solutions
Packaging and Point of Purchase displays we created for Aquatic Safety’s creative agency, Web Solutions. More.
Questions? Call us at 860-767-2661 or drop us a line at [email protected].