Aquatic Safety Concepts, parent company of iSwimband, turned to Structural Graphics to design and produce promotional product packaging for the international launch of its new wearable swim safety detector, the iSwimband.
The iSwimband alerts Bluetooth gadgets like an iPhone or iPad when a swimmer has been submerged for too long and when a non-swimmer, like a toddler, enters the water.
The product packaging design, made in collaboration with with creative agency Web Solutions, integrates graphics and messaging with web drivers that send consumers directly to the brand’s homepage through their smartphone.
Packaged for easy display and sale at retail outlets, these compact boxes contain custom fit compartments to secure iSwim accessories like the headband, wristband, and sensor along with a quick start guide and instructions on how to download the app. All the product pieces are secured in place by a sliding box cover.
The matching counter top displays hold up to six iSwimbands each and, like the packaging, use a QR code to bring the consumer experience online to the brand’s website.